What’s the objective you’re trying to achieve from marketing?
You should always be aiming for profitable growth. If you just focus on revenue, you can easily lose sight of your profit margins and drive your brand into bankruptcy.
Read on to learn how to measure success …
Sound familiar?
“I’ve exhausted all ideas on how to gain new customers and even the ones I have aren’t really buying my products?!”
Then read on to gain insight into how to discover your audience mood as well as how to increase your fashion sales.
You need to make sure your products are accurately priced for their worth, to their perceived value as well as to your profit needs.
In this vlog, I will walk you through the steps you need to take to ensure you are not only profitable via your pricing strategy but also competitive therefore appealing to your customer base globally.
Fashion wholesale offers the smallest profit margin out of all the sales channels, that being DTC and marketplace, however what profit you do achieve is yours (ie sale no return) Therefore it is even more important that you learn how to be profitable from the offset.
Read on to learn how …
Understand what a good fashion wholesale deal looks like in 2021, by learning about wholesale terms and what they mean to your wholesale negotiation.
If you’re looking at wholesaling your fashion brand you will have no doubt been told to follow mark-up (MU) 2 -3. So what does that actually mean? And will you make a profit if you follow this ‘rule’?
Continue reading to learn how you should price your wholesale range.
In this post, I am going to share my wholesale trade secrets built up over 10 years working in fashion wholesale.
These secrets will teach you exactly how to sell your fashion brand to ASOS as I know what they are looking for in 2021 …
Would you say that summer is your brands strongest season? And are you currently looking to expand sell your fashion brand via more sales channels globally? Then this blog post is for you.
You will learn exactly what you need to prepare ahead of a wholesale pitch and the exact timings you need to follow to ensure you succeed.
Knowing who your target audience is isn’t a one-off job that you complete when you first launch your fashion brand. It is a task that you need to re-run seasonally as a minimum to build an effective, targetted collection strategy.
Within this week’s blog we will give you the exact questions you need to ask to discover who your real audience is …
Did you know …
That selling to an existing customer will be cheaper, faster, with a higher conversion than trying to attract new ones? On top of that, the probability of selling to an existing customer is 60-70%, whereas selling to a new customer is much lower?
In this week’s blog post we are sharing 9 upselling techniques that you can implement today to target your existing customer base.