Brand Growth

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15 Feb: How to sell into new markets

Learn how to sell your fashion brand into 4 of the major markets around the world by following these criteria outlined in the blog.

Success comes from forward planning. So what are you waiting for? Start preparing today!

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22 Oct: 12 newsletters fashion brands should be sending.

Most fashion brands customer journey starts with purchase. So what’s next? How should you be keeping that customer engaged and in love with your brand?

We believe emails are as precious as diamonds! You should keep them stored somewhere safe and look after them for life! Never forget your customer journey is yours to shape, read on to learn what are the 12 newsletters fashion brands should be sending.

TKD Lingerie

13 Oct: Understand what it takes to run a boutique store. An interview with Kate Kikano.

This weeks interview was with Kate Kikano founder of TKD Lingerie, a lingerie and swimwear brand specialising in D+ cup collections, that is based in the Middle East.

Kate talks through how she managed to launch her own boutique business with no previous retail experience aside from a solid background in optometry customer service. She covers key topics like; recruitment and the importance of having a team, brand values and why brands should consider launching eCommerce platform to support store sales.