Understand what it takes to run a boutique store. An interview with Kate Kikano.
Welcome to Unzipped Fashion Experts Interview Series!
This weeks interview was with Kate Kikano founder of TKD Lingerie, a lingerie and swimwear brand specialising in D+ cup collections, that is based in the Middle East.
TKD Lingerie was born from a gap in the market and a personal pain point. Kate decided that for her and her customers, launching a boutique concept from day 1 was paramount. Kate operates 2 stores; 1 in Dubai and a 2nd in Abu Dhabi. Recently in 2020, she expanded her reach by launching TKD Lingerie own website.
Kate talks through how she managed to launch her own boutique business with no previous retail experience aside from a solid background in optometry customer service.
She covers key topics like; recruitment and the importance of having a team, brand values and why brands should consider launching eCommerce platform to support store sales.
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