Project Description
Skwosh is an exciting brand breaking into the fashion industry, selling its dream through creative illustration design. Skwosh is ambitious.
Wanting to grow globally into new markets via online wholesale. It has success in the USA and now wants to break new markets. 2019 focus being UK & Europe. Skwosh opted for the full-service offering; the reason being Skwosh choice to invest in its future now, ensuring it leads the market as a strategic and compliant brand.
Project Details
- Strategic pricing model, specific to new market and product.
- Competitor analysis, pricing, digital presence, product range.
- Creative – range opportunities.
- Wholesale commercial negotiations.
- Project management. Milestones for growth.
- Consultation on creating a pitch deck: Brand book, Look Book and pricing.
"Skwosh opted for the full-service offering, as they wanted to invest in their future now. Ensuring it leads the market as a strategic and compliant brand."
Carley Johnson
Project Outcomes
- Contract ongoing & extended until late 2019
- Connected brand with ASOS and Zalando with web meetings & face to face presentations
- Discovered new markets for client to distribute product to
- Pricing strategy agreed for European markets
- Improvements to range through strategic extensions
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