Project Description

The New Look story began in 1969 as a single fashion store in the UK. From there, we’ve grown to become a leading fast-fashion brand, with 519 in the UK and Ireland. Our transactional website newlook.com now ships to around 66 countries world-wide generating around 20% of sales. We have more than 5 million followers on social media, across Facebook, Instagram and Twitter.

Newlook.com https://www.newlookgroup.com/who-are-we

Starting in 2013 Carley as part of the New Look team was KPI’d with launching New Look on ASOS.com as a side project to the main work in buying. This was a groundbreaking moment for New Look.

When they saw the success of the launch, and the future opportunity of wholesale . Wholesale was a new emerging world in retail and New Look wanted to be part of this revolution. Their mission was global expansion, to learn market lessons before investing into bricks and mortar.

Project Details

  • Launching on ASOS, team responsibilities included:
    • Reviewing all platform manuals, from compliance to delivery bookings, to ensure an on time launch with no issues.
    • Working with the business to educate all relevant teams on the needs and ways of working of ASOS, conducted through workshops.
    • Range selection to suit the needs of the ASOS buying team.
    • Critical path management, mapping the  of the range.
  • New Look then went  launch 13 more platforms over 3 years, see project outcome list. All platforms followed the same onboarding as per ASOS detailed above.
  • Key account manager for Zalando, Namshi & Nelly. Key responsibility was increasing sales, making bottom-line profit.
  • My market focus being Germany during 2015-2017, working part time in Zalando head office, directly with the sales team focusing all efforts on relationship thus sales.
  • Recruiting ‘an army’ of admins to facilitate the manual work required within wholesale.
  • Being apart of the team growth, growing the team from the original 3 members to 40+ upon leave of New Look.

"New Look puts their customers at the heart of everything they do; this helps them to understand how they feel when searching for products and ultimately, making sure they feel great when wearing them, whatever the occasion."

New Look

Project Outcomes

  • Launching on ASOS with Womenswear, Womens accessories, footwear and special sizes all in 2013.
  • Launching on ASOS with menswear in 2014.
  • New Look launched on 13 more platforms over 3 years. My main involvement was with:

    • Zalando

    • Zalora

    • Nelly

    • Namshi

    • Answear

    • Fashion Days

    • Wildberries
      Covering: range selection, onboarding – reading all compliance manuals and ensuring critical path management of all orders.

  • Zalando Sales Growth:

    • FY15/16 Zalando Growth +24.5%

    • FY16/17 Zalando Growth +26%

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