Brand Success

TKD Lingerie

13 Oct: Understand what it takes to run a boutique store. An interview with Kate Kikano.

This weeks interview was with Kate Kikano founder of TKD Lingerie, a lingerie and swimwear brand specialising in D+ cup collections, that is based in the Middle East.

Kate talks through how she managed to launch her own boutique business with no previous retail experience aside from a solid background in optometry customer service. She covers key topics like; recruitment and the importance of having a team, brand values and why brands should consider launching eCommerce platform to support store sales.

What is the role of a product developer

08 Oct: What is the role of a product developer in fashion? An interview with Jenny Bourne.

This weeks interview was with Jenny Bourne a London based senior womenswear designer. Jenny’s career has spanned over 10+ years and she has worked with huge names including Zara, ASOS, New Look and most recently Lost Ink a London based start-up brand.

This interview focuses on what is the role of a product developer/designer within a fashion brand.

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07 Oct: Why do fashion brands need a business plan?

Every business needs to have a written business plan, whether it’s to provide direction or attract investors. A business plan is vital for the success of your organization.

I truly believe that why fashion brands need a business plan is to translate their creative vision into a brand. Read on to know how to write an effective and successful business.

Girl considering her mistakes

25 Aug: 8 biggest mistakes fashion brands make.

Are you ready to learn what mistakes not to make?

This post isn’t about just listing the most common mistakes fashion brands make, it’s about guiding you on how to not make these same mistakes giving you the solutions on how to successfully launch your fashion business.

28.07 FC

28 Jul: 5 tips on how to improve your fashion website CX.

Improving your fashion website customer experience (CX) should be a continual cycle. To effectively improve your website CX you need to always be listening to your customer data and acting on it. The key benefit of operating your own DTC website is that you directly own your customer data, and it is yours to learn from and improve your brands CX.

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08 Jun: Let’s Unzip your growth!

As a service-based business, it is so important that our clients know who we are and what we stand for before investing in us. That’s why I have created a short video for you to hear about; our mission, our values and our services.

Click the link to watch in full.

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01 Jun: Let’s celebrate success and learn how to grow.

As a fashion consultant, I think it is extremely important to talk about your successes in both life and your career. It takes courage to do this, but practice makes perfect. If you learn to talk about and celebrate your successes, it will help you to grow as an individual and strengthen your position within the fashion industry. 

I wish to share with you some of my career successes.

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04 May: A fashion consultant’s view on what the new world of retail will look like.

COVID-19 has accelerated the inevitable. Ecommerce is now the chosen method for most shoppers to purchase goods globally and the demand is set to increase.

In this article, I will focus on giving you my fashion consultant’s tips to improve your digital store. I will focus on future sales methods of your product, and the evolution of your brand into the new world of digital retail.