Hi I’m Carley and welcome to my blog!
Please take your time to have a look around as there are over 100+ articles sharing sales tactics and tips to help your fashion brand to generate more sales.
Every blog is written with so much love, calling on 1st hand experiences generated from a 12+ year career in fashion eCommerce, working for major brands like New Look, Miss Selfridge, and Forever New.
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7 ways to ensure your profitability … who wouldn’t want to read this!?
Applicable for both launched brands and startups.
As a fashion start-up, you need to be able to translate a garment costing sheet, to understand if you’re getting a fair price for your product.
In this short vlog, I will break down a costing sheet, teaching you exactly what you need to look out for, along with teaching you how to know if you’re getting a fair price by showing you how to calculate your landed margin.
You need to make sure your products are accurately priced for their worth, to their perceived value as well as to your profit needs.
In this vlog, I will walk you through the steps you need to take to ensure you are not only profitable via your pricing strategy but also competitive therefore appealing to your customer base globally.
Good communication is paramount to the success of your production, therefore the success of your sell-thru and sales. So it is essential that to build a strong relationship with your suppliers from day 1 and a fundamental part of that will be effective communication.
Fashion wholesale offers the smallest profit margin out of all the sales channels, that being DTC and marketplace, however what profit you do achieve is yours (ie sale no return) Therefore it is even more important that you learn how to be profitable from the offset.
Read on to learn how …