Carley Johnson

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01 Jun: Let’s celebrate success and learn how to grow.

As a fashion consultant, I think it is extremely important to talk about your successes in both life and your career. It takes courage to do this, but practice makes perfect. If you learn to talk about and celebrate your successes, it will help you to grow as an individual and strengthen your position within the fashion industry. 

I wish to share with you some of my career successes.

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11 May: How to grow your fashion brand’s online trade following the crisis.

There are 2 key ways in which to grow your trade following COVID-19.
1. Innovation: both product and service.
2. Acting on data and demand.

Data changes daily and demand is driven by what restrictions are imposed to deal with Covid 19, therefore you need to become an adaptable brand reacting to this data. Being adaptable will enable success. By following my fashion consultant’s tips and advice you can protect your brand during the crisis.

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04 May: A fashion consultant’s view on what the new world of retail will look like.

COVID-19 has accelerated the inevitable. Ecommerce is now the chosen method for most shoppers to purchase goods globally and the demand is set to increase.

In this article, I will focus on giving you my fashion consultant’s tips to improve your digital store. I will focus on future sales methods of your product, and the evolution of your brand into the new world of digital retail.

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27 Apr: To successfully launch a fashion brand online, you must follow these 5 criteria.

In this post, I will explain the specific eCommerce criteria within each planning process that I have implemented during the past 8+ years. I have worked with both UK & Australian brands to launch their businesses onto the global market using platforms such as ASOS, Zalando, Nordstorm, Zalora, The Iconic. This experience means I know what a fashion brand needs to consider before launching onto the market.


13 Apr: The top 3 channels a fashion brand must launch on.

If you want to become a global fashion brand, you must launch your product on more than one channel. The greater the reach, the greater the exposure; the strength of your product will sell your stock, and you will gain new customers with a global following.

There are 3 main channels a new fashion brand should use to launch, ideally in the first year. This is because they are the best way to launch your product globally plus you will learn very quickly where your product sells; who your global customer is. This will mean that the next range can be adapted and created for your target customer.